About Us

Essam Guenedy graduated from the American University of Cairo majoring in Political Science. He worked in the media for a number of years in the U.A.E. and Los Angeles before moving to London and opening his first fashion boutique.

Now based in the New King's Road, the Essam Guenedy Boutique offers a concise selection of Italian fashion which reflects seasonal trends.

Essam combines these designs with his own striking collection of individually created daywear and jewellery – all at competitive prices. Clients visiting the boutique will also benefit from Essam's unique styling service which makes the most of his attention to detail and his creative flair.

In the last decade Essam's jewellery collections have been sold at the Chateau de Bagnoles, France and the Royal Crescent Hotel, Bath as well as select London jewellery boutiques. In addition a special summer collection was designed for the Hamam Gallery on the Greek island of Mykonos.

Essam Guenedy Boutique, 273 New King's Road, London SW6 4RD is open Tuesday to Saturday from 10.00am – 6.00pm. For any enquiries please call  +44 (0) 207 751 3348 or email info@essamguenedy.com


Our Mission

At Essam Guenedy, we believe that a woman should look feminine, elegant and always feel comfortable in her outfit.

Many of our clients are highly successful women at the pinnacle of their career and it is important that their wardrobe reflects this. Other clients might be searching for that perfect dress for that special occasion or event.

We also provide a capsule wardrobe for frequent flyers and travellers giving them the best tips and advice on how to put everything together as efficiently as possible.

Our aim is to make sure that we provide our clients with the most suitable wardrobe to match their lifestyle, shape and colouring. We are not there to make a quick sale - we are there to make our clients look and feel good. Our clients always come back.